What you need to know about TikTok

What you need to know about TikTok

If you are new to this platform here are a few things you need to know about TikTok.

The TikTok platform has seen significant growth over the last few years. In Q1 of 2020, the app had 315 million downloads.

At first glance you might think TikTok is just another short form video app but it’s actually much more than that and has absolutely captivated its audience, many of whom just love to watch videos one after another.

More and more brands are now using the app for their marketing, there is already a growing number of influencers who are willing to partner up to help you expand your reach on TikTok.

Let’s take a look at the most interesting statistics about TikTok which may persuade you to use it for your marketing.

Downloaded Over 2 Billion Times and Over 800 Million Active Users

TikTok is available in over 150 countries, has been download over a Billion times. When the Vine app was at its peak it had 200 million users. Instagram took nearly 6 years to reach 500 million users, TikTok has done it in 4 years.

TikTok App Downloads

The TikTok app has been downloaded over 2 billion times worldwide, as reported by Sensor Tower 0n April 29, 2020. In Q1 of 2020, the app had 315 million downloads, which is the best quarter by any app, ever. 500 million of those come from India, 180 million from China, and 130 million from the U.S. In March of 2020 TikTok was downloaded over 115 million times worldwide.There have been more than 40 million downloads of the TikTok app since November 2018 in the United States. TikTok now owns Musical.ly and most of their users are still on TikTok. The number of users in the United States only makes up for around 5% of the overall users but it is growing and still a large amount.

The TikTok Audience is Young

Over two thirds of TikTok users are under the age of 30.  In the United States 60% of their users are between the ages of 16 and 24. Over 50% of these young people use Apple iPhones.

Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.

It would make strategic sense to keep this young demographic in mind when creating your marketing. They are looking for entertainment and fun so you will probably have to take a different approach than you would on other platforms like Facebook.

Time Spent on TikTok

The average amount of time a user spends on TikTok is about 52 minutes each day. This platform is impressive and is taking the social media world by storm. In comparison users spend around 58 minutes on Facebook, 53 minutes on Instagram and 49 minutes on Snapchat and these platforms have been going a lot longer.

In App Spending

A TikTok user has the opportunity to purchase coins in the app which they use on livestreams to send emojis. From October 2017 to 2018 there was a 275% upswing with in app purchases on TikTok.

Hashtag Challenges Create unbelievable Engagement Levels

The #tumbleweedchallenge created by Tonight Show host Jimmy Fallon resulted in more than 9 million video views and more than 8,000 user created videos. Fallon was so impressed he is now a brand partner with TikTok.

Another hashtag challenge that has seen incredible results is the #raindropchallenge. Here users use filters to stop the rain falling. This challenge has generated more than 690 million views since it started.

So, maybe you should be seriously looking at the TikTok platform, especially if your audience is between the ages of 13-30.

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