When it comes to marketing yourself or your brand on the ever growing number of social media platforms, everyone wants a bit the action. On the surface, creating ways to grow your social media presence seems like a relatively simple task. Just create your accounts on Facebook and Instagram, upload some content and links, and voila, you’re done. Yes, setting up profiles and tweeting links is simple.
However, building your brand, so you have a broad reach and influence in your industry is a whole different ball game. Having a good, or even great, social media presence can help your business grow. Unfortunately, this is really only possible if you can develop a large following and learn how to provide them with the content want.
So you’ve taken all the steps necessary to get your name out there, opened all your social media accounts on all the major sites, and you’ve set up a routine and are posting content on a regular basis.
You are interacting with your customers and using the various sites as an opportunity to share information about your services and products. Unfortunately, social media marketing isn’t just about being consistent and posting content regularly; it’s also about giving your customers the opportunities to interact with your business.
This is the type of interaction that you will help you to build substantial relationships with your customers and elevate their opinion of your business.
If you are using social media in the hope of growing your business, here are five methods to increase your presence on social media and gain the following that you need to grow your business successfully.
When you are trying to grow your social media presence, you have to seek out any opportunity to engage your audience in relevant and value-added discussions. You need to ask yourself the following.
- What is the current hot topic in your niche?
- Are their questions that are important to your customers? For example, if you’re marketing coffee, you might ask the following questions.
- Do my customers prefer traditional Columbian and Costa Rican roasts or are they the adventurous type that likes to try coffee from different regions?
- What thought process do my customers use to select the perfect cup of coffee? For this type of situation, you can conduct a simple poll to get a better understanding of what the majority of your customers like.
Look for Opportunities To Discuss
But remeber, it shouldn’t always be about answering their questions. Instead, you need to give your customers the chance to engage in the discussion.
Open-ended questions create perfect opportunities for you to participate in discussions and debates with your customers, more so than multiple-choice questions.
If you have a more complex marketing campaign, you should have an equally sophisticated collection of topics that will provide you with the opportunity to keep your audience up and debating into the wee hours of the morning.
An added bonus is that every time one of your posts receives a comment, it increases the chances that they’ll see the next post. You should ask questions that your customers are knowledgable enough about to be able to debate.
Create Chat Times
As your business grows you will inevitably find it harder to connect with all your customers on a personal level. Smaller companies, however, can use the personal interactions that they have with their audience to further customer satisfaction.
Choose one of the social media platforms and create an event or a hashtag that will give you the opportunity to chat with your customers. During the event, provide them with troubleshooting tips and provide suggestions on how to make their experience with your
service or product better. Ask them to provide you with questions, being sure to give them serious and thoughtful answers.
Setting up specific times to chat with your customers is a great customer interaction strategy because it gives your audience particular times when they know that they will be able to reach you.
As you plan your chat times, go in with a specific list of topics that you would like to discuss. However, don’t feel obligated to stick to the list. Try letting your customers take the lead and discuss topics that are of interest to them.
If the conversation begins to get off track, you can dive into your list of pre- planned questions to help get them re-engage in the topic at hand. You might want to recruit several members of your marketing team to help field questions and deal with traffic.
The entire goal of being on social media is to engage with your customers. So, you need to let your customers determine the type of interaction that you will use with them. First, you need to look at what social media sites are getting the most engagement.
Are your customers mostly interacting with you through your Facebook account or Instagram? If you are using Twitter, how many retweets are you getting on your products? What about your TikTok account? Which social media sites do your customers care about?
Look at the Content that is Driving Interaction
Take the time to go through the content that you are posting on your social media channels, paying particular attention to which posts have received he most and least interaction. What are the topics that are drawing out your customers and which ones are getting them to return to chat with other customers?
And finally any new announcement is going to generate attention, make sure that you are prepared for the big reveal ahead of time to increase your customer’s excitement and create more interactions.