There are plenty of options when it comes to creating a digital product. This format is one of the simplest and easiest ways to start promoting and marketing a product. But how do you go about making a digital product? Well, there are several ways but in most cases, you’ll handle the creation of your digital product yourself. If you are selling an eBook, for instance, then you only need to create a large MSWord document, include some images and proper formatting and then save the final file as a PDF.
Alternatively, if you’re creating a video series, you can film yourself on camera and then edit the video neatly using editing software such as Adobe PhotoShop. Creating an email course is even easier. All you’ll need is to write out some emails and then sign up for an autoresponder, which you can use to send your emails automatically. An excellent choice is AWeber
When doing this, the main tip is to make sure you come up with a digital product that will play to your strengths. It’s imperative to come up with a digital product you’re proud of because you’ll be able to promote it much more easily. When you talk about a product you genuinely believe in, your passion will come across, and people will be far more likely to trust you.
If you’re not convinced about the quality of the product you’ve created, your marketing will lack conviction, and you won’t attract repeat customers. In terms of creating something that plays to your strengths, you should pick a topic that you are knowledgable about and is relevant to the topic or niche of your website.
If you aren’t so good at writing though but have an excellent manner on camera, then film a video series! If you can’t do either of those things, consider using screenshots of your computer/creating slideshows and then narrating them. Alternatively, another popular option is to outsource the creation of your digital information product. There are thousands of writers, video editors, and other skilled individuals online, ready, and willing to help.
The best places to find these people are generally freelancing sites, including ‘fiverr’ and ‘UpWork’. On either of these, you should be able to find someone with the skills you need, and from there it will cost you between $100 and $1,000 depending on the nature of the job you need doing and the quality you are looking for (good writers will generally charge upwards of $3.50 per 100 words).
How much should you charge for your eBook?
Once you have your digital product or ebook, the next question is, how much do you charge. This is entirely up to you, though you don’t want to charge too much and alienate your audience. We recommend around $7 for a short report, or $15-$25 for a full-length eBook (10,000 words plus). Look around the internet, and you will find many eBooks on sale for ridiculous prices – sometimes as much $100.
These overpriced ebooks rarely provide value for money, and in the long lead to damaged reputations and angry customers. Until you have built up a reputation for yourself as someone who can be trusted and delivers premium content, you’ll find it much easier to sell a cheaper ebook.
Try starting with something small like a report and sell that for $7. This allows you to quickly and easily begin honing your business model and generating income without investing too much or creating too much risk. Only once you’ve seen that this method is working and you’re earning money, do you then invest further into the business model with a more significant product at a higher price point. Remember, too – there’s nothing to stop you from experimenting with price points and running ‘split tests’ to see which is the most profitable!
Creating Your Landing/Sales Page
One of the essential tools when it comes to affiliate marketing is to create a landing page. This is essentially a single page, also known as a ‘sales page,’ that is entirely dedicated to selling your one product. A sales page will look different from the other pages on a website because it has no links to other parts of the site, no adverts, and no distracting images.
Everything on the page is there to serve the one objective of selling copies of your information product or whatever else it is that you’re selling. These pages are often long and narrow, and they contain a lot of text and a lot of ‘buy now’ buttons. Those buy now buttons are your ‘call to action’ buttons, and of course, they contain the affiliate link you just acquired.
The real magic of the landing page is the text. All the copy here will be aimed at persuading people to buy the product, and this is where you’re going to earn your money. Your objective is to be as persuasive as possible while not misrepresenting what you have to sell. The way to do this is to remember that ‘value proposition.’ That means focusing on what the product does for people.
How will their lives be better after they’ve used it? Maybe they’ll succeed with the opposite sex, or perhaps they’ll be much more productive and happier. Your job is to get them to imagine that possibility and to desire it. At the same time, you point out their current failings in their situation and why their previous attempts to improve their lot in life may have failed.
You present a problem and then provide the solution – that solution being the eBook you’re selling or the online course. An easy and fast way to create a sales page is by using Pitchmagic Landing Pages. Once you have a great landing page, you’ll be well equipped to market your product efficiently.
For instance, if you pay for advertising, all you need to do is ensure those ads send the right kind of traffic to your sales page! Likewise, you can hand out flyers with the URL of your sales page, or you can mention it in social media posts. If you’ve written your sales script well, you can expect many people who come across your page to end up converting – becoming paying customers!